Productized proposed a step-by-step approach. First, we investigated the field to understand what would be the Sodexo users’ needs. Then we helped Sodexo find solutions to meet those needs (using brainstorming session for example). After that, Productize studied the technical feasibility and helped Sodexo with theirbusiness model. Eventually, Productize made the prototypes that Sodexo was able to test with a sample of final users. Thanks to all of that, they quickly got a critical point of view on their first ideas.