In a world where physical and virtual environments are rapidly converging, companies need to meet customer needs anytime, anywhere. Here’s how.
As the technology always runs faster, a devices that the market is waiting for (see tile ever postponed deadline) is already a give away in a magazine!
Check out this brilliant Nivea campaign : http://www.mobilemarketer.com/cms/news/advertising/17761.html
Apple has been protecting its ecosystem for years by keeping the gates closed. It almost went bankrupt in the late 90ies because of that. It is now the leader since it applied the same method to mobile devices… It worked with the iOS devices. Will it with the iOT?